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Costa Coffee, the nation’s favourite coffee shop, opens the doors of this first-of-its-kind trial store this week in Wandsworth. The store is the result of close collaboration between EDGE, Our Design Agency, and Costa’s Innovation and Store Design teams.
Promising to deliver new coffee experiences in a contemporary coffee shop environment, Costa is ramping up its efforts to share its perpetual passion for coffee with customer, and in a first for its UK high street stores, will also be trialing an extended evening offering including a small selection of alcoholic drinks to complement its food and drink range.
The store features a redesign of the counter and back bar menu system to showcase an extended coffee offering, through the introduction of new brewing methods (that take pride of place on the front counter) and a new range of single origin coffees, whilst continuing to build customers awareness of the original Mocha Italia signature blend.
The layout of the store allows space to create two distinct moods. The bar area focuses on the immersion the customer in the art of coffee, with visibility to the barista and handcrafting of new coffees, whilst a more relaxed lounge area offers a landscape of comfortable seating.
“Our aim has been to deliver a warm and welcoming store environment, in keeping with the feel Costa are known and loved for, whilst evolving the interior to suit the needs of the metropolitan customer. The scheme includes new feature lighting, solo tables and cocktail chairs in a simplified palette of materials and finishes with highlights of polished brass and gold, complimenting the signature Costa red which is a key feature throughout” said Michael Fern, Director, EDGE.
In 1971 the Costa brothers arrived in London with a burning desire to make fine coffee part of London life. This store is also a real celebration of the brand’s heritage made relevant for todays coffee lovers.
Our Design Agency Director Grant Willis said, “Costa Coffee House was an opportunity revisit the brand’s roots as the pioneering London coffee artisans. We re-instated some of the brand’s original identity elements in a contemporary way. The detail and handcrafted approach to the store design reflects Costa's heritage at every touchpoint. From our five hand-drawn quality hallmarks, to the humanised, modern style of photography featuring ‘real’ Costa people, including baristas and the roastery team. We are particularly proud of the wall art where we’ve showcased the previously untold stories of Costa’s early years, with the brand’s trademark personality brought to life in bespoke illustrations. The signature piece is a one-off graffiti installation that pays homage to the origins of the Mocha Italia blend, in a really beautifully modern way.”