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Contact Details:

APS Group
Chetham House
Bird Hall Lane
Cheadle Heath
Tel. +44 (0)161 495 4500



Company Profile:

Our retail specialists enhance your customers’ buying experience, connecting the physical and digital space. Covering everything from strategy and insight, creative design and conceptualisation to perfecting the finished install. So, whether it’s creating a pop up shop or implementing a fully managed digital signage solution, we can support you on that journey, bringing your story to life, saving space and opening up a whole new world of interaction.

Company Website:


Product Categories:

Digital screens / signage | Flooring and Surfaces | Furniture, Furnishings and Fixtures (including display cases, storage, etc) | In-store media, music, video, special effects and aromas | Non-digital signage, graphics, large format print | Point of Sales / Point of Purchase (includes permanent and semi-permanent plus kiosks) | Research / Insights / Trend Consultancies | Visual Merchandising, displays, mannequins | Shelving, racks, showcases, counters and packaging | Shopfitters


Digital signage twice as powerful as print on the high street - APS study
Press Releases:

Jan 1, 2017

Recipe for POS success

View the whole press release

Maximising the bricks and mortar retail estate has never been more important.

With online stores able to give customers everything they could ever need at the touch of a button and all from the comfort of their own home, retailers need to give customers a valid reason to jump off the sofa and come into their stores.

Retailers must think harder and smarter in order to encourage shoppers to enter the store, make a purchase and, crucially, return again. Once in store, the retailer has the opportunity to offer something unique, as well as increase the likelihood that they will make a purchase or increase their basket size.

Point of Sale (POS) communications are a vital part of this. Historically, POS has been thought of as printed display messages hanging in store to encourage customers to partake in a ‘too good to be refused’ special offer. Today, however, POS is a lot more complex. It covers everything from printed materials, digital displays, location-based technologies and ‘retailtainment’.

Here are some of the key things you need to know when it comes to creating a recipe for POS success….

1. Branding and message

Be absolutely clear of your objectives and your brand message before you consider any form of creative POS. Customers are increasingly looking beyond just products and services to see whether your brand is one they want to associate with. It’s crucial you get know what your brand stands for and can articulate it in a concise and meaningful way to your target audiences. Your brand needs to be consistent across all touchpoints in the customer journey.

2. Get creative

Your POS needs to stand out, be informative and engaging, but it also needs to be relevant to your consumer. It should incite a call to action, whether that be guiding them to a new product range, or directing them towards online channels. It should also anticipate their needs at that particular point. When designing POS displays, retailers really need to understand their target customers, understand exactly what they want and offer this to them.

3. An omni-channel world

Consumers are now influenced by a number of channels within the path to purchase. Online, smartphones and wearable technology are all making it easier for them to access information about you and as such are able to research and compare products well in advance before even entering a bricks and mortar store. POS needs to be part of a full omni-channel plan. It should be on-brand and on-campaign, no matter what the touchpoint. Consistency of creative and consistency of message is key to ensuring brand recall.

A customer’s in-store experience must reflect their online experience. Where the brand allows, retailers should explore how in store links to online; this could be in store catwalks, selfie walls or in store competitions, which will bridge the gap between the two worlds of offline and online and engage customers beyond the point of purchase.

4. A digital age

A recent survey we carried out revealed that 77% of shoppers engaged more with animated digital displays in store than they did with traditional print displays. Digital displays are a powerful tool to help drive short term sales metrics while instore. They should be engaging and interactive, encouraging a call to action such as purchase or online interaction after the customer has left the store. Digital displays offer flexibility, allowing messages to be tailored to the local market and personalise offerings which fulfil a particular need for a customer at a particular time. Retailers can use a combination of in-store large format digital and smaller lower value displays, that can now be integrated into standard POS / FSU technology and used within the store alongside customers own smartphones to enhance the in store experience.

5. That’s ‘retailtainment’

As well as encouraging sales, retail estates are evolving to incorporate spaces which inspire, entertain and engage with customers. Dubbed the ‘retailtainment’ trend, it’s all about creating an experience for customers which lasts outside of the bricks and mortar store and may encourage a return visit. This could be as simple as introducing an instore coffee shop or beauty bar, or it could be as big and bold as using robotics to greet customers or digital changing rooms. ‘Retailtainment’ helps create a visual and stimulating in store environment which points customers to particular area and engages them without pushing the hard sell.

Although POS is usually the last point of interaction before customers leave the store, it is not the last point of the customer journey. Customers need to leave the store feeling informed, entertained and most importantly as though their needs have been fulfilled. POS, alongside the overall in store experience, must incite a call to action which motivates the customer to engage with the retailer beyond the walls of the store.

Dec 13, 2016

APS and British Council collaboration wins Intelligent Design award

View the whole press release

We’re thrilled to announce that our work with the British Council has taken home gold in the prestigious Society of British and International Design (SBID) awards in the Intelligent Design category.

The ‘Learning Time with Shaun & Timmy’ pop-up learning centre was designed to help children around the world, between two and six years-old, learn English – with Aardman Studios creating Shaun the Sheep.

From start to finish, APS was responsible for managing the development of the learning centre, sourcing all the supplies and handling the manufacturing process. The team worked closely with the British Council through the whole process, which started by designing a full prototype in APS’ state-of-the-art Retail Lab.

The prototype then underwent a series of design enhancements to deliver the best possible product – from creating a wood grain effect on the paint finish to fine-tuning the cable management system.

Seven of the pop-up learning centres have already been launched worldwide, within schools and British Council teaching centres – including Mexico and Egypt. A further ten are expected to be rolled out in the New Year, helping young children from all corners of the world learn English in a fun and inspiring way.

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