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2017 Conference Overview

DAY 1 - MONDAY 8 MAY

Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 1 Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Mon 8th May SHOPPER MARKETING CONFERENCE - in association with POPAI Mon 8th May VM CONFERENCE & WORKSHOP
10:15–10:20 Chair's Intro: Abby Lloyd-Jones, Owner, ABIGAIL LLOYD-JONES CONSULTANCY 10:15–10:20 Chair's Intro: TBC 10:20–10:25 Chair's Intro: TBC 10:25–10:30 Chair's Intro: TBC
10:20–10:50 KEYNOTE: THE FUTURE OF PHYSICAL STORES
Tom Nathan, General Manager, BRENT CROSS SHOPPING CENTER
10:20–10:50 KEYNOTE: RETAIL TRENDS 17/18: UNZIPPED
Katie Baron, Head of Retail, Innovation and Insights, STYLUS
10:25–10:55 CASE STUDY: TBC
James Swain, Lead Shopper Marketing Manager, TESCO
10:30–11:00 CASE STUDY: INNOVATIVE VM DISPLAY 
Ian Gibson, Head of VM & Store Windows, ASICS
11:00–11:30 SHIFTING OUT OF DEFENSE MODE - HOW WICKES HAS ATTACKED GROWTH THROUGH A CUSTOMER LED DESIGN STRATEGY
Ian Crook, CMO, WICKES
Sarah Page, Creative Director & Partner, HOUSEHOLD
11:05–11:35 DESIGNING TOMORROW'S NEXT RETAIL EXPERIENCE
Matt Lyons, Senior Design Manager, BOOTS
Charles Kessler, Director, KESSLER
11:10–11:40 HOW TO USE NEUROSCIENCE TO DELIVER REAL TIME, ACTIONABLE SHOPPER INSIGHTS
Emma Tappin, Shopper Marketing Controller, PREMIER FOODS
Dr Tim Holmes, Technical Director, ACUITY INTELLIGENCE
11:15–11:45 KEYNOTE: INTEGRATING YOUR VM STRATEGY IN THE OVERALL BUSINESS MODEL 
Aoife Bliche, Head of VM Retail, MAGASIN DU NORD
11:40–12:10 STRATEGIC OVERVIEW - WHY RETAIL REMAINS IMPORTANT TO HASBRO
Irene Martinez, European Retail Activation Manager, HASBRO
Lynda Locke, Commercial Director, DISPLAY PLAN
11:50–12:35 PANEL DISCUSSION: THE STORE OF THE FUTURE
Moderator: TBC
Jon Tollit, Principal, GENSLER
Andy Turnbull, Creative Director, THE HONEST BRAND
Richard Ash, CEO & Founder, GREENROOM DESIGN
11:55–12:40 PANEL DISCUSSION: SHOPPER MARKETING ACROSS DIFFERENT CHANNELS
Moderator: TBC      Nick Bonney, Head of Insight, CAMELOT James Llewellyn, UK Head of Shopper, GfK Daniela Bettosini, Head of Omnichannel Shopper Retail, SAMSUNG ELECTRONICS EUROPE
12:00–12:45 PANEL: VM TRENDS
Moderator: TBC           Joanna Quinn, Group Visual Creative Manager, JD SPORTS FASHION
Stephen Hall, Creative Director, NEW LOOK
Tim Radley, Managing Director, VM-UNLEASHED
12:20–13:30 STUDENT AWARDS/ LUNCH BREAK 12:50–13:20 TURNING A 100 YEAR OLD BRAND INTO A TREND SPOTTER
Laurence Joslin, Brand Director, Product and Marketing, EMEA, NEWCAP ERA
12:50–13:50 POPAI DRAGON'S DEN/ LUNCH BREAK 13:00–13:30 CHRISTMAS AT CATH KIDSTON
Steven Brimacombe, Global Head of Creative Retail and Visual Merchandising, CATH KIDSTON
13:40–14:10 INNOVATIVE RETAIL PARTNERSHIPS
Simon Jones, Director, GB, Ireland and Nordics, DYSON PROFESSIONAL
Gary Baker, Managing Director, CD UK
14:10–14:40 COUNTER CULTURE - HOW THE POST OFFICE MADE RETAIL DESIGN WORK ACROSS 11,600 STORES
Sonal Vaja, Senior Store Design & Development Manager, POST OFFICE
Jonathan Rhodes, Head of Insight, LINNEY GROUP
14:00–14:30 DIAGEO'S LESSONS LEARNT FROM ENTERING THE CIDER CATEGORY
Dionne Baker, Shopper Marketing Lead, DIAGEO
14:30–15:00 USING VISUAL TO CHANGE BRAND PERCEPTION
Jo Tidy, Former Senior Brand Visual Manager, JACQUES VER
14:20–14:50 TRANSFORMING THE RETAIL EXPERIENCE
Paula Rowntree, Head of Branch Formats & Design, LLOYDS BANKING GROUP
David Martin, Joint Managing Director, MWORLDWIDE
14:55–15:40 PANEL DISCUSSION: HOW CAN SHOPFITTERS BEST WORK WITH DESIGNERS
Moderator: TBC
Simon Clarke, Director, LUMSDEN DESIGN
ITAB (TBC)
14:55–15:30 PANEL DISCUSSION: SHOPPER MARKETING FOR MILLENNIALS - CHALLENGES AND OPPORTUNITIES
Moderator: TBC
Victoria Buchanan, Trends Analyst, FUTURE LABORATORY
15:10–15:50 WORKSHOP - SENSORY BRANDING: FROM THEORY TO IMPLEMENTATION
Simon Harrop, Director, THE AROMA COMPANY
15:00–15:45 PANEL DISCUSSION: CUSTOMER EXPERIENCE IN STORE
Moderator: TBC
Linda Mitchell, Head of Retail Design & Delivery, HAMMERSON
15:55–16:25 BONDS AUSTRALIA - THE CHALLENGES OF EXPANDING AN AUSTRALIAN BRAND IN EUROPE AND THE MIDDLE EAST
Anna Flavell, Retail Development Manager, BONDS - PACIFIC BRANDS BROUP AUSTRALIA     Kristina Hethertington,Managing Director, DESIGN CLARITY
15:45–16:15 USING SHOPPER MARKETING TO HELP BRANDS GROW Robert Flavin, Shopper Marketing Planner, IRISH INTERNATIONAL BBDO 16:00–16:35 WORKSHOP TBC
15:55–16:25 LAUNCHING A NEW COSTA COFFEE STORE DESIGN 
Deb Caldow, Head of Marketing - Innocationm, COSTA COFFEE          Michael Fern, Director, EDGE
    16:20–16:30 POPAI DRAGON DEN'S WINNER ANNOUNCEMENT    
16:45 BIG PARTY

DAY 2 - TUESDAY 9 MAY

Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 1  Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Tue 9th May SHOPPER MARKETING CONFERENCE - in association with POPAI Tue 9th May VM CONFERENCE & WORKSHOP
10:20–10:30 Chair's Intro: Abby Lloyd-Jones, Owner, ABIGAIL LLOYD-JONES CONSULTANCY 10:20–10:30 Chair's Intro 10:20–10:30 Chair's Intro 10:20–10:30 Chair's Intro
10:30–11:15 KEYNOTE: THE ART (AND SCIENCE) OF MUSEUM RETAIL - A MoMA CASE STUDY
Ruth Shapiro, Director of Stores & Business Development, MoMA NY
Callum Lumsden, Director, LUMSDEN DESIGN
10:30–11:00 KEYNOTE: CHALLENGES OF ROLLING OUT A NEW DESIGN CONCEPT ACROSS ALL THOMAS PINK STORES
Federico Schilling, Head Of Store Design & Development, THOMAS PINK
10:30–11:00 KEYNOTE: GAINING A 360 UNDERSTANDING OF CUSTOMER FEELINGS, MOTIVATIONS AND EMOTIONS
Gawain Morrison, CEO & Co-Founder, SENSUM
10:30–11:00 KEYNOTE: VM in UK vs US
Paul Wilks, Head of Visual and Store Design, SPACE NK
11:30–12:00 RETHINKING THE CUSTOMER JOURNEY IN KFC'S NEW URBAN FORMAT RESTAURANT
Jade Swaby, Brand Creative Design Manager, KFC
11:15–11:45 AUTHENTIC LOCALISATION - HOW BEN & JERRY'S DESIGNED TAILORED BRAND EXPERIENCE CONCEPTS FOR DIFFERENT EUROPEAN CITIES
Pete Champion, Group Partner & Strategy Director, I-AM
Chris Sherriff, Head of Retail - Europe, BEN & JERRY'S
11:15–11:45 CASE STUDY: VIVID BRAND AND EE (TBC) 11:15–11:45 INNOVATION IN VM
Mark Stevens, Director of Creative, DEBENHAMS
12:15–13:00 PANEL DISCUSSION: SUSTAINABLE RETAIL DESIGN
Moderator: TBC
Catarina Mindby, Sustainability Manager, H&M
Richard Quartermaine, Environmental Manager, HAMMERSON
Alan Pegram, President, SDEA
12:00–12:45 PANEL: THE FUTURE OF SHOPPING MALLS IN A DIGITAL WORLD
Moderator: TBC
Neil Carter, Centre Manager, WHITELEY HAMPSHIRE
David Maddison, General Manager, TRINITY LEEDS
12:00–12:45 PANEL DISCUSSION: THE BENEFITS OF INVESTING IN EXPERIENTIAL MARKETING
Moderated by: TBC
Meetra Memarzia, Head of Collaboration, SEEPER
Jamie Holtum, Associate Director, BUTTERFLY
Rowan Chidgey, Senior Brand Manager, STELLA ARTOIS, AB INBEV (TBC)
12:00–12:45 PANEL DISCUSSION: VM at CHRISTMAS

13:15–13:45 TRENDS AND CLIENTS
Nathan Watts, Creative Director, FITCH
13:45–15:00 DELIVERING RETAIL PROJECTS WITH SPEED AND FLEXIBILITY IN MIND
Sandra Coppin, Director and Bev Dockray, Architect, COPPIN DOCKRAY DESIGN AND ARCHITECTURE
13:30–14:00 ENHANCING FORD'S RETAIL EXPERIENCE ACROSS EUROPE
Simon Appleby, Retail Experience Manager, FORD OF EUROPE
Darren Jackson, Head of Retail, APS GROUP
12:50–14:30 VM STUDENT AWARDS
14:30–15:00 THE NEED FOR LOW VOLTAGE ELECTRICAL AND LIGHTING DESIGN STANDARDS IN POINT OF SALE
Mike Maher, Group Technical Engineering Manager (M&E), BOOTS GROUP ENGINEERING
14:30–15:00 ETSY & RETAIL PARTNERSHIPS -DESIGNING IN-PERSON EXPERIENCES FOR A (MOSTLY) ONLINE MARKETPLACE
Jenny Kutnow, Senior Art Director, ETSY
14:15–14:45 HOW AKZONOBEL IS USING INSIGHT TECHNOLOGY TO INFORM DESIGN AND GATEGORY GROWTH
Jo Williams, Marketing Manager, AKZONOBEL
Roger Smith, Co-Owner & Director, GROUNDED
14:45–15:10 CHRISTMAS INTERIOR
Sian Roberts, Head of Creative Visual, TOPSHOP
15:15–16:00 PANEL DISCUSSION: ENGAGING CONSUMERS THROUGH BRAND EXPERIENCES 15:15–16:00 PANEL DISCUSSION: FUTURE OF RETAIL DESIGN
Moderator: TBC
Martin Illingworth, Director of Store Development, HARRODS
Alan Taylor, Head of Retail Design, B&Q
Ian Johnston, Founder, QUININE DESIGN
15:00–15:45 PANEL DISCUSSION: SHOPPER OF THE FUTURE
Moderated by: TBC
Ben Taylor, Retail Experience Director, TRO
Caio Camargo, Editor, VIRTUAL GATE BRAZIL             Kathryn Purchase, Head of Shopper, DECODE MARKETING
15:30–15:55 WORKSHOP TBC
16:10–16:40 HOW AUTOMOBILE ARE USING RETAIL SPACE - WORLD'S FIRST VW GROUP STORE GREENROOM
Richard Adams, Head of Property & Corporate Identity, VW GROUP
Matthew Benns, Head of Customer Quality & Network Development, SEAT, VW GROUP
16:10–16:40 HOW COMTOIR LIBANAISE IS MOVING INTO THE RETAIL SPACE
Tony Kitous, Founder & Creative Director, COMPTOIR LIBANAIS Gabriel Murray, Creative Strategist, STUDIO 48
16:00–16:30 HOW MONDELEZ BELGIUM INCREASED CHOCOLATE SALES AT CARREFOUR
Julie D'Hoore, Category Manager, MONDELEZ BELGIUM (TBC)
16:10–16:40 WORKSHOP TBC

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