Noreen Kinsey - Rendered on: 19/10/2017 08:18:18

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Senior Research Director, Retail & Leisure


Future Thinking


With a background in Sociology, Noreen has specialised in the psychology of customer behaviour for the last several years, on projects for retail clients from grocery to high street, and for manufacturers from GSK to LEGO, and countless FMCG brands between.

In our increasingly ‘always on’ world, multi-channel touchpoint analysis forms the basis of many studies undertaken by Future Thinking. Noreen is passionate about the importance of decisions made in-situ at point of purchase. Still very much a hands-on researcher, Noreen has quantitative and qualitative research experience, and is never happier than when chatting to customers at the fixture about their decisions.

With spells at TNS and Martin Hamblin, Noreen has also worked extensively in video, eye-tracking and virtual research, and will gladly debate inherent pros and cons, with anyone who has the time or a tab at the bar.

Ensuring that clients are brought as close as possible to their customers is driven by keeping one eye on the latest developments in behaviour economics, neuroscience and retail innovation and technology; with the other eye on the audience - marketeers, salespeople and operations have different information needs.

Future Thinking helps build brands with a competitive edge. Clients are given the tools to improve customer experience, satisfaction and loyalty, and revenue by understanding consumer preferences, attitudes and behaviours.