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Michael Fern - Rendered on: 19/10/2017 08:22:59

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Job Role

Director, Project Principal

Organisation

Edge

Biography

Being both design agency and architectural Edge provides the best of both worlds – offering an unrivalled mix of skills and services. Brand. Interiors. Architecture.
Creating space that works, filling it with meaning relevance and beauty, Edge is a place-maker. Understanding every aspect of space. How to analyse it. Get the most out of it. How to plan and design it. Then market it.
Michael is Edge, inside out. With a BA Hons 3D Industrial Design – Michael is a first class designer with a passion for excellence. His immaculate attention to detail runs through everything he undertakes. Michael’s zest is tangible and he has a knack for inspiring every team – internally and externally - he works with.
Michael has more than twenty years design experience; the five immediately prior to joining Edge spent as a Creative Head of Environments. He’s also worked at a senior level within a leading architectural practice.
Well known in the industry for his seminars on next generation thinking Michael remains passionate about pushing to find transformational creative solutions for every project he undertakes – the right solutions for each individual brief.
Michael’s insight and experience is across all sectors. However, highlighting his retail experience, which includes working with high street food and coffee operators, the lengthy list includes; The National Gallery – RNLI – Waitrose – Dobbies Garden Centres – Costa – Pret – The Post Office – Bank Dhofar – HSBC – Vodafone – Tesco – NatWest.
And he just so happens to be our resident coffee expert!