Kathryn Purchase - Rendered on: 27/03/2017 21:21:55
Head of Shopper
Kathryn Purchase is the Head of Shopper at decode, and is an advocate of applying decision science and challenging previously accepted wisdom. She is pioneering the application of decision science principles to influence shoppers at the point of purchase. Kathryn has over 20 years shopper experience most recently as Customer Marketing Director at Carlsberg and Head of Customer Development at Heinz, and previously worked for Unilever and Henkel.