Jo Tidy - Rendered on: 26/04/2017 16:53:25
Former Senior Brand Visual Manager
Jo Tidy is a lecturer in fashion branding and marketing for University of West London. Her research focuses on the developments in visual branding and merchandising concepts within an increasingly digitalised fashion retail arena, and the link between how consumers interact with their environments in both ‘bricks and mortar’ and online retail spaces.
She has a background in Visual Merchandising and Branding for Fashion, including various sectors of the Fashion Retail market, which has allowed her to gain a wide spectrum of experience and knowledge of various visual and branding techniques. Most recently she was the Brand Visual Manager at Style Group Brands where she oversaw the visual representation and strategy for all premium brands within the group, both in the UK and Internationally.