Irene Martinez - Rendered on: 30/04/2017 21:28:29
EMEA Retail Activation Manager
Irene is the EMEA Retail Activation Manager for renowned global toy brand, Hasbro.
Having previously worked for leading household names such as Canon and Epson, Irene has strong European wide experience – at a senior strategic level. She is passionate about increasing consumer engagement for international brands, within the EMEA region.
Irene is committed to creating the world’s best play experiences, in-store, for the global toy brand. Leading the charge, she is instrumental in bringing Hasbro’s franchise brands to life in-store. Just a few of the key brands in her remit are: Play-Doh, Transformers, My Little Pony and Nerf.