Chris Sherriff - Rendered on: 23/03/2017 02:11:52
Head of Retail - Europe
Ben & Jerry's
Chris Sheriff is Head of Retail at Ben & Jerry’s Europe and enjoys responsibility for leading the development of the brand’s retail experience. This varied role encompasses business modelling, store design, menu development, operations, franchising as well as supply chain.
Before this Chris worked with the Yum! Group, successfully developing and launching new formats for KFC. Having been at the forefront of creating more localized, relevant brand experiences for these global brands he looks forward to sharing at the conference his perspective and knowledge of the changing retail landscape.