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WORKSHOP: HOW DO YOU MEASURE THE SUCCESS OF VM AND PROVE THAT IT WORKS IN TERMS OF PRACTICAL MEASUREMENT AND DIFFERENT PERFORMANCE INDICATORS

When & Where

15:55 - 16:25, Tuesday 9th May 2017
Visual Merchandising Conference and Workshop

Theme

Visual Merchandising Conference and Workshop

Speakers

Karl McKeever

Level

• What are the biggest challenges that retailers face in measuring the impact of Store Presentation on the bottom line?
• Evaluate your VM policy and retail standards vs. competition
• What can you do to hone VM spend to deliver measurable improvements - How do you identify the finer qualities of what works and why?
• Deliver evidential proof of instore effectiveness, with clarity and confidence
• Secure greater buy-in from senior stakeholders for current and future VM investment needs