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USING SHOPPER MARKETING TO HELP BRANDS GROW

When & Where

15:45 - 16:15, Monday 8th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

Speakers

Robert Flavin

Level

- Theme 1 - M&Ms – Miss Green - Leveraging global brand at a local
- Theme 2 – Avonmore Super Milk – Creating value for shopper in a commoditised category and capturing it
- Theme 3 – Twix & Coffee – Putting brand at heart of consumption occasion