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TOPSHOP'S CREATIVE APPROACH TO CHRISTMAS - A 13 MONTHS A YEAR LIVE PROJECT

When & Where

15:15 - 15:45, Tuesday 9th May 2017
Visual Merchandising Conference and Workshop

Theme

Visual Merchandising Conference and Workshop

Speakers

Sian Roberts

Level

- Challenges of managing Christmas - from analysing the performance of the last season to implementing innovating ideas for the next season
- The importance of Christmas interiors and essential tips to get shoppers inside stores despite the growth in online retail
- How the creative team uses analytics data to understand consumers’ response to features and attractions in-store