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STRATEGIC OVERVIEW - WHY RETAIL REMAINS IMPORTANT TO HASBRO

When & Where

11:40 - 12:10, Monday 8th May 2017
Theatre 1

Theme

Retail Design & Branding Conference Theatre 1

Speakers

Irene Martinez , Lynda Locke

Level

- The approach to providing a European wide solution that includes equipment that has to fit to existing fixtures
- Design challenges and how we work through them
- The role of interactivity and digital solutions; What we think, what we are doing about it - It’s not just a
digital/ omnichannel focus, it is about engagement and enchantment for adults and kids