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PANEL DISCUSSION: THE BENEFITS OF INVESTING IN EXPERIENTIAL MARKETING

When & Where

12:00 - 12:45, Tuesday 9th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

• Justifying at a commercial or board level why stores can no longer serve a purely transactional function
• Views on how and why experiential retail is a great way to get the consumer attention
• New ways to enhance the customer’s journey, both online and in store
• Creating meaningful and memorable relationships with customers