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PANEL DISCUSSION: SHOPPER OF THE FUTURE

When & Where

14:30 - 15:15, Tuesday 9th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

• Tackling the act of shopping as a social activity – shoppers opinion of brands take into account the opinion of others
• From researching online, to pre-shopping in store to finally shopping – does the shop serves the internet, not the other way around?
• Engaging digitally in store and offering personalised shopper experiences