< Back to Full Programme

PANEL DISCUSSION: SHOPPER MARKETING IN A MULTICHANNEL WORLD

When & Where

11:45 - 12:30, Monday 8th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

- Tips for driving shoppers who already have awareness and intent, to the right stores with product inventory available
- Activating impulse in-store buy-now behaviour, when a shopper is in a store with available product, leveraging real time data and intelligent activation that drives ROI