< Back to Full Programme

PANEL DISCUSSION: SHOPPER MARKETING FOR MILLENNIALS AND GENZ - CHALLENGES AND OPPORTUNITIES

When & Where

14:45 - 15:30, Monday 8th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

• How do retailers and brand owners engage with a new kind of shopper?
• Tips for retailers to attract them with seamless and highly commercial experiences
• Dealing with the desire for convenience and for immediacy in a multichannel world