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LOCALISED AUTHENTIC BRAND EXPERIENCE - HOW BEN & JERRY'S TAILOR THEIR BRAND EXPERIENCE CONCEPTS FOR EUROPEAN MARKETS

When & Where

11:15 - 11:45, Tuesday 9th May 2017
Theatre 2 (in association with Quinine)

Theme

Retail Design & Branding Conference Theatre 2

- Brand Background: Ben & Jerrys - Three Part Mission
- How to connect with the community: looking at location & design, as well as localised menu and values led suppliers
- Bringing it all to life - The Customer Experience