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LAUNCHING A NEW COSTA COFFEE CONCEPT STORE DESIGN

When & Where

15:55 - 16:25, Monday 8th May 2017
Theatre 1

Theme

Retail Design & Branding Conference Theatre 1

Speakers

Deb Caldow , Michael Fern

Level

• Trialling a new concept store design which looks to create a more premium look and experience for its customers
• Encouraging customers to immerse themselves in the coffee-making process through central seating bars that allow them to watch baristas work and brewing methods
• Strengthening relationships with customers and growing Costa’s heritage