< Back to Full Programme

KEYNOTE: WHAT RETAILERS CAN LEARN FROM CULTURAL COMMERCE - A MOMA CASE STUDY

When & Where

10:30 - 11:15, Tuesday 9th May 2017
Theatre 1

Theme

Retail Design & Branding Theatre 1

Speakers

Ruth Shapiro , Callum Lumsden

Level

- The significance of Cultural Commerce and recent developments in the Museum sector
- MoMA Retail and how it connects with the Museum of Modern Art's visitor experience and its brand
- The retail organisation within MoMA: statistics, businesses, channels, product categories and overall product strategy.
- Retail Store development - visions and goals for the new stores, how they've approached the project, issues they've faced