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HOW THE NEW MAPLIN FORMATS HAVE SEEN DOUBLE DIGIT SALES INCREASE

When & Where

15:15 - 15:45, Tuesday 9th May 2017
Theatre 1

Theme

Retail Design & Branding Conference Theatre 1

• Identifying and tackling the main issues that put off a number of potential customers, such as a perception among shoppers that the store was for electronics hobbyists
• Launching a smart store to drive interaction with customers, maintaining its appeal to existing ones whilst recruiting a new generation of shopper
• Engaging customers at an emotional level by helping them integrate new technology into their home
• Bridging the gap between the physical store and Maplin’s new online offering