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HOW AUTOMOBILE ARE USING RETAIL SPACE - WORLD'S FIRST SEAT STORE

When & Where

16:10 - 16:40, Tuesday 9th May 2017
Theatre 1

Theme

Retail Design & Branding Conference Theatre 1

Speakers

Richard Adams , Mike Roberts

Level

• Launching a relaxed, ‘no pressure’ retail store and accompanying ‘experience centre’ environments – open, friendly, benefit-led and free of any hard sell
• Combining showroom and digital technology to drive brand awareness
• Acknowledging the changes in automotive consumers’ path to purchase, which is now heavily influenced by self-guided online research