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HOW AKZONOBEL USED EYE TRACKING TECHNOLOGY TO INVESTIGATE SHOPPER ENGAGEMENT MANAGEMENT

When & Where

13:45 - 14:15, Tuesday 9th May 2017
Shopper Marketing Conference (in association with POPAI) - Sponsored by HMY

Theme

Shopper Marketing Conference

Speakers

Jo Williams , Guy Vaughan

Level

-Improving the in-store experience by putting customer insights at the centre of all efforts
-Overcoming the challenge of making category planning customer centric
-Developing a deeper analysis of the shopping performance of key drive categories such as the application
category
-Lessons learnt and next steps in driving further improvements in rollout