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CHANGING BRAND PERCEPTION THROUGH VISUAL MERCHANDISING AND USER EXPERIENCE (UX) THEORY

When & Where

14:15 - 14:45, Monday 8th May 2017
Visual Merchandising Conference and Workshop

Theme

Visual Merchandising Conference and Workshop

Speakers

Jo Tidy

Level

• Identifying the key UX theories that contribute to brand success from a visual and marketing perspective
• Tackling the shift in consumer behavior – the customers can dictate what they require from the fashion retail industry far more than ever before
• Ascertain how the bricks and mortar fashion industry can keep up-to-date without the continual consumer need for a fresh and innovative shopping experience