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CAMPAIGN DEVELOPMENT AND DESIGN FOR THE MULTICHANNEL ERA

When & Where

10:30 - 11:00, Tuesday 9th May 2017
Visual Merchandising Conference and Workshop

Theme

Visual Merchandising Conference and Workshop

Speakers

Paul Wilkins

Level

- Exploring the development of a campaign from concept to execution for Bricks and Mortar, Direct Mail and Digital Channels
- How to maximise the story telling potential in each channel
- How to ensure the customer journey is as cohesive and as rewarding in each format