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BRAND INTRO RETAIL - HOW A CUSTOMER FIRST DESIGN STRATEGY HAS INSPIRED A WICKES PROJECT IN EVERY HOME

When & Where

11:00 - 11:30, Monday 8th May 2017
Theatre 1

Theme

Retail Design & Branding Conference Theatre 1

Speakers

Ian Crook , Siân Novaković

Level

- Creating a new store concept and make its physical locations more straightforward to shop
- Meeting the ambition of a FTSE100 company with no frills – a fast turnaround from strategy to concept to build in under 6 months
- A single customer view – increasing appeal to a wider audience through a more compelling shop
- Upping the brands game - to be solid practical and inspirational through a new store experience 'A working shed that is Made from Wickes’