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2017 Conference Overview

DAY 1 - MONDAY 8 MAY

Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 1 Mon 8th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Mon 8th May

SHOPPER MARKETING CONFERENCE - Sponsored by HMY

Mon 8th May VM CONFERENCE & WORKSHOP
10:15–10:20 Chair's Intro: Abby Lloyd-Jones, Owner, PR CONSULTANT 10:15–10:20

Chair's Intro: Deborah Dawton, CEO, DBA 

 Welcome: Ian Johnston, Founder, QUININE


 
 
10:20–10:50

KEYNOTE: IS SHOPPING IN SHOPS DEAD?

Tom Nathan, General Manager, BRENT CROSS SHOPPING CENTER

10:20–10:50

KEYNOTE: RETAIL RESET- THE 17/18 TRENDSCAPE

Katie Baron, Head of Retail, STYLUS

10:50-11:00

Chair's Intro: Charles Whitehead, Senior Client Manager, HIM! RESEARCH & CONSULTING  

10:50-11:00

Chair's Intro: Jo Tidy, Fashion Lecturer, UNIVERSITY WEST LONDON

 

11:00–11:30

BRAND INTRO RETAIL - HOW A CUSTOMER FIRST DESIGN STRATEGY HAS INSPIRED A WICKES PROJECT IN EVERY HOME   

Ian Crook, CMO, WICKES

Siân Novaković, Experience Strategy Director, HOUSEHOLD

11:05–11:35

DESIGNING TOMORROW'S NEXT RETAIL EXPERIENCE

Matt Lyons, Former Senior Design Manager, BOOTS

Charles Kessler, Director, KESSLER

11:00–11:30

HOW TO USE NEUROSCIENCE TO DELIVER REAL TIME, ACTIONABLE SHOPPER INSIGHTS

Emma Tappin, Shopper Marketing Controller, PREMIER FOODS

Dr Tim Holmes, Technical Director, ACUITY INTELLIGENCE

11:00–11:30

KEYNOTE: INTEGRATING YOUR VM STRATEGY IN THE OVERALL BUSINESS MODEL 

Aoife Bliche, Head of VM Retail, MAGASIN DU NORD

11:40–12:10

STRATEGIC OVERVIEW - WHY RETAIL REMAINS IMPORTANT TO HASBRO

Irene Martinez, European Retail Activation Manager, HASBRO

Lynda Locke, Commercial Director, DISPLAY PLAN

11:50–12:35

PANEL DISCUSSION: THE STORE OF THE FUTURE
 

Moderator: Saisangeeth Daswani, Advisory Strategist, STYLUS   

Jon Tollit, Principal, GENSLER

Andy Turnbull, Creative Director, THE HONEST BRAND

Mike Roberts, Chief Creative Officer, GREENROOM DESIGN

11:45–12:30

PANEL DISCUSSION: SHOPPER MARKETING IN A MULTICHANNEL WORLD
 

Moderator: James Davey, Co-founder and Multichannel Director, RICH INSIGHT              

Nick Bonney, Former Head of Insight, CAMELOT            

James Llewellyn, UK Head of Shopper, GfK

Daniela Bettosini, Head of Omnichannel Shopper Retail, SAMSUNG ELECTRONICS EUROPE

11:45–12:30

PANEL: VM TRENDS
 

Moderator: Jennifer Acevedo, Editor in Chief, VMSD MAGAZINE          

Joanna Quinn, Group Visual Creative Manager, JD SPORTS FASHION

Tim Radley, Managing Director, VM-UNLEASHED

12:20–13:30

STUDENT AWARDS

Ed Wright, Head of Design, MAJESTIC WINE                      

 Tim Greenhalgh, Chairman and Chief Creative Officer, FITCH   

 Lynda Relph-Knight, Design Writer and Consultant

12:50–13:20

WHAT CAN RETAILERS LEARN FROM DODDLE'S STORE FORMATS AND EXPANSION            

Paddy Earnshaw, Chief Customer Officer, DODDLE

12:45–14:00 POPAI DRAGON'S DEN/ LUNCH BREAK 12:45–13:15

CHRISTMAS AT CATH KIDSTON - CANCELLED

Steven Brimacombe, Global Head of Creative Retail and Visual Merchandising, CATH KIDSTON

13:40–14:10

INNOVATIVE RETAIL PARTNERSHIPS

Simon Jones, Director, GB, Ireland and Nordics, DYSON PROFESSIONAL

Gary Baker, Managing Director, CD UK

14:10–14:40

POST OFFICE COUNTER CULTURE - HOW INSIGHT- INSPIRED DESIGN IS TRANSFORMING THE LARGEST RETAIL ESTATE IN EUROPE 

Sonal Vaja, Senior Store Design & Development Manager, POST OFFICE

Jonathan Rhodes, Head of Insight, LINNEY GROUP

14:00–14:30 THE CONNECTED SHOPPER             Catherine Shuttleworth, CEO & Founder, SAVVY MARKETING 14:00–14:30

USING VISUAL TO CHANGE BRAND PERCEPTION

Jo Tidy, Former Senior Brand Visual Manager, JACQUES VERT

14:20–14:50

TRANSFORMING THE RETAIL EXPERIENCE 

Paula Rowntree, Head of Branch Formats & Design, LLOYDS BANKING GROUP

David Martin, Joint Managing Director, MWORLDWIDE

14:55–15:40

PANEL DISCUSSION: HOW CAN SHOPFITTERS BEST WORK WITH DESIGNERS?
 

Moderator: Jon Tollit, Principal, GENSLER

Simon Clarke, Director, LUMSDEN DESIGN 

Richard Lennox, Managing Director, ITAB            

Hakan Aydin, Manager Architecture & Shopfitting, TOM TAILOR (GERMANY)

14:45–15:30

PANEL DISCUSSION: SHOPPER MARKETING FOR MILLENNIALS AND GEN Z - CHALLENGES AND OPPORTUNITIES

Moderator: Jon Collins, Director and Principal Consultant, INTER-ORBIS         

Victoria Buchanan, Trends Analyst, FUTURE LABORATORY  

Kate Shepherd, Director of Strategy and Insight, CHECKLAND KINDLEYSIDE

 Michael Freedman, Senior Shopper Insight Manager, IGD     

14:50–15:40

WORKSHOP - SENSORY BRANDING: FROM THEORY TO IMPLEMENTATION

Simon Harrop, Director, THE AROMA COMPANY

 

15:00–15:45

PANEL DISCUSSION: CUSTOMER EXPERIENCE IN STORE
Moderator: Jeremy Michael, Managing Director, SMG

Linda Mitchell, Project Lead in Retail Delivery,GVA SECOND LONDON WALL (Formerly Head of Retail Design & Delivery, HAMMERSON)  

Neil Lobo, Principal for Customer Experience, VODAFONE GLOBAL     

Hilary Clark, Principal, EIGHT INC

15:55–16:25

BONDS (HANES AUSTRALASIA) & DESIGN CLARITY - HOW DESIGN KEEPS A 100 YEAR OLD HERITAGE BRAND YOUNG?

Anna Flavell, Retail Development Manager, BONDS - HANES ASUTRALASIA    

 Kristina Hethertington, Managing Director, DESIGN CLARITY

15:45–16:15

USING SHOPPER MARKETING TO HELP BRANDS GROW - CANCELLED

Robert Flavin, Shopper Marketing Planner, IRISH INTERNATIONAL BBDO

16:00–16:30

WORKSHOP - DEFINING YOUR BRAND WITH MUSIC                                

Emmanuel Donati, 
General Manager, JAMENDO LICENSING

 

15:55–16:25

LAUNCHING A NEW COSTA COFFEE STORE DESIGN 

Deb Caldow, Head of Innovation, COSTA COFFEE        

Michael Fern, Director, EDGE

16:25   END OF CONFERENCE 16:20–16:30 POPAI DRAGON'S DEN WINNER ANNOUNCEMENT 16:30   END OF CONFERENCE
16:30 BIG PARTY IN THE MAIN HALL

DAY 2 - TUESDAY 9 MAY

Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 1  Tue 9th May RETAIL DESIGN AND BRANDING - THEATRE 2 - in association with QUININE Tue 9th May

SHOPPER MARKETING CONFERENCE - in association with POPAI

Sponsored by HMY

Tue 9th May VM CONFERENCE & WORKSHOP
10:20–10:30

Chair's Intro:

Abby Lloyd-Jones, PR CONSULTANT

10:20–10:30

Chair's Intro: Deborah Dawton, CEO, DBA    

 Welcome: Ian Johnston, Founder, QUININE

10:20–10:30

Chair's Welcome: Sarah Mitson, Global Head of Brand and Shopper Insights, KANTAR TNS

Intro: Stuart Geekie, MD, HMY

10:20–10:30

Chair's Intro: 

Karl McKeever, Managing Director, VISUAL THINKING

10:30–11:15

KEYNOTE: THE ART (AND SCIENCE) OF MUSEUM RETAIL - A MoMA CASE STUDY

Ruth Shapiro, Director of Stores & Business Development, MoMA NY

Callum Lumsden, Director, LUMSDEN DESIGN

10:30–11:00

HOW THE COMPTOIR LIBANAIS EXPERIENCE FUSES LEISURE AND RETAIL FOR COMPLETE ENGAGEMENT

 Tony Kitous, Founder & Creative Director, COMPTOIR LIBANAIS

Gabriel Murray, Creative Strategist, STUDIO 48

10:30–11:00

KEYNOTE: GAINING A 360 UNDERSTANDING OF CUSTOMER FEELINGS, MOTIVATIONS AND EMOTIONS

Anna Zajac, Retail Engagement Analyst, SENSUM

10:30–11:00

KEYNOTE: CAMPAIGN DEVELOPMENT AND DESIGN FOR THE MULTICHANNEL ERA

Paul Wilks, Head of Visual and Store Design, SPACE NK

11:30–12:00

RETHINKING THE CUSTOMER JOURNEY IN KFC'S NEW URBAN FORMAT RESTAURANT

Jade Swaby, Brand Creative Design Manager, KFC

11:15–11:45

LOCALISED AUTHENTIC BRAND EXPERIENCE - HOW BEN & JERRY'S TAILOR THEIR BRAND EXPERIENCE CONCEPTS FOR EUROPEAN MARKETS

Chris Sherriff, Head of Retail Europe, BEN & JERRY'S      

Pete Champion, Group Partner & Strategy Director, I-AM

11:15–11:45

CASE STUDY: EE INTERACTIVE BRAND EXPERIENCE  

Ivana Kosorok, Business Leader, ARC, PUBLICIS UK (Formerly VIVID BRAND)

11:10–11:40

INNOVATION IN VM

Mark Stevens, Director of Creative, DEBENHAMS

12:15–13:00

PANEL DISCUSSION: SUSTAINABLE RETAIL DESIGN
 

Moderator: Ed Suttie, Director Research, BRE

Richard Quartermaine, Environmental Manager, HAMMERSON

Iain Trent, Engineering Director, LAND SECURITIES (WESTGATE, OXFORD)

Phil Birch, Sustainable Development Manager, JOHN LEWIS PARTNERSHIP

Alan Pegram, President, SDEA

12:00–12:45

PANEL: THE FUTURE OF SHOPPING MALLS IN A DIGITAL WORLD
 

Moderator: Nick Thornton, Director, AVER   

Neil Carter, Centre Manager, WHITELEY HAMPSHIRE

David Maddison, General Manager, TRINITY LEEDS

Edward Cooke, Chief Executive, REVO (formerly BCSC)

12:00–12:45

PANEL DISCUSSION: THE BENEFITS OF INVESTING IN EXPERIENTIAL MARKETING
 

Moderated by: Sarah Mitson, Global Head of Brand and Shopper Insights, KANTAR TNS       

Mitra Memarzia, Head of Collaboration, SEEPER

Jamie Holtum, Associate Director, BUTTERFLY

Stuart Wood, Founding Partner, MISSOURI  CREATIVE


 

 

11.50–12:30

PANEL DISCUSSION: VM at CHRISTMAS 

Moderator: Tim Radley, MD, VM-UNLEASHED  

Charlotte Parsons, Global Visual Manager, Food, Ambient and Seasonal Events, MARKS AND SPENCER                

Jacqueline Taylor, Display and VM Manager, DIESEL

Ian Dorsett, Creative Manager – Windows, DEBENHAMS

13:15–13:45

BOOST DEVOTION USING EMOTION 

 

Nathan Watts, Creative Director, FITCH

13:45–14:15

CREATING RETAIL PROJECTS QUICKLY AND FLEXIBLY

Sandra Coppin, Director, COPPIN DOCKRAY DESIGN AND ARCHITECTURE 

Bev Dockray, Architect, COPPIN DOCKRAY DESIGN AND ARCHITECTURE

14.00-14.30

HOW AKZONOBEL IS USING INSIGHT TECHNOLOGY TO INFORM DESIGN AND GATEGORY GROWTH 

Jo Williams, Marketing Manager, AKZONOBEL 

Guy Vaughan, Director, GROUNDED

13:15–14:45 VM CHRISTMAS AWARDS 

Paul Wilkins, Head of Visual and Store Design, SPACE NK

Joanna Galanis, VM and Display Director, BROWNS

Sandrine Gravsholt, Retail Design and Visual Merchandising Director, LANCOME AND CLARISONIC

14:30–15:00

THE NEED FOR LOW VOLTAGE ELECTRICAL AND LIGHTING DESIGN STANDARDS IN POINT OF SALE

Mike Maher, Group Technical Engineering Manager (M&E), BOOTS GROUP ENGINEERING

14:30–15:00

ETSY & RETAIL PARTNERSHIPS -DESIGNING IN-PERSON EXPERIENCES FOR A (MOSTLY) ONLINE MARKETPLACE

Jenny Kutnow, Senior Art Director, ETSY

14:45–15:30

PANEL DISCUSSION: SHOPPER OF THE FUTURE 
Moderated by: Noreen Kinsey, Senior Research Director, Retail and Leisure, THE FUTURE THINKING

Ben Taylor, Retail Experience Director, TRO 

Caio Camargo, Editor, FALANDO DE VAREJO               

Kathryn Purchase, Head of Shopper, DECODE MARKETING

Stuart Geekie, Managing Director, HMY GROUP

15:15–15:45

TOPSHOP'S CREATIVE APPROACH TO CHRISTMAS - A 13 MONTHS A YEAR LIVE PROJECT

Sian Roberts, Head of Creative Visual, TOPSHOP

15:15–15:45

HOW THE NEW MAPLIN FORMATS HAVE SEEN DOUBLE DIGIT SALES INCREASE  

Siobhan Fitzpatrick, Marketing and Multichannel Director, MAPLIN  

Jim Thomson, Managing Director, 20.20 DESIGN

15:15–16:00

PANEL DISCUSSION: FUTURE OF RETAIL DESIGN
Moderator: Deborah Dawton, Chief Executive, DESIGN BUSINESS ASSOCIATION (DBA)

Alan Taylor, Head of Retail Design, B&Q

David Blackeney, Director of Store Development, HOUSE OF FRASER                

Ian Johnston, Founder, QUININE DESIGN

15:45–16:15

UNDERSTANDING SHOPPERS' BEHAVIOUR

Charles Whitehead, Senior Client Manager, HIM! RESEARCH & CONSULTING

15:55–16.25

WORKSHOP- MEASURING THE IMPACT OF STORE PRESENTATION TO TRANSFORM RETAIL PERFORMANCE      

Karl McKeever, Managing Director, VISUAL THINKING

16:00–16:30

HOW AUTOMOBILE ARE USING RETAIL SPACE - WORLD'S FIRST SEAT STORE GREENROOM

Richard Adams, Head of Property & Corporate Identity, SEAT

Mike Roberts, Chief Creative Officer, GREENROOM

16.00

END OF CONFERENCE

16.15 END OF CONFERENCE 16.25 END OF CONFERENCE

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